Crowned the happiest country for six years running, Finland is a vibrant blend of green forests, calm lakes and captivating islands, innovative design, unique sauna culture and quirky urban charm. Finnish happiness is often attributed to Finns’ close connection with nature and down-to-earth lifestyle. The Finns place great importance on preserving the great outdoors and in Helsinki, sustainability plays a key role in the lives of Helsinkians. The capital is aiming for carbon neutrality by 2030 and was ranked the fourth most sustainable travel destination in 2023.*
Even in the bustle of Finland’s most densely populated city, Helsinki’s residents draw happiness largely from nature. An astonishing 88% of Helsinki residents are happy with their life in the city**. Anu Syrmä, Director, Brand, Marketing and Communications of Helsinki Partners, explains:
“Helsinki boasts an impressive cultural scene and plenty of urban green oases. According to a recent survey, Helsinki residents appreciate the quality of life in their city. Helsinkians value proximity to nature and the sea, arts and culture, a safe living environment, and efficient public transport in their hometown. Still, we feel strongly that the Helsinki Happiness Hacks can be experienced by anyone, even during a short visit.”
In Helsinki, travellers can enjoy a vibrant urban atmosphere mixed with serenity and nature. The Finnish capital offers a world-class city break destination to suit every kind of traveller, with fantastic museums, sensational dining, verdant green spaces, and beautiful, design-led accommodation.
“Finnish happiness boils down to the simple things in life: connecting with nature, taking care of one’s mind and body, and appreciating design and art around us. Happiness can be found in moments of pure contentment you get when the setting is just right: on a bike ride in a forest with the perfect playlist on or enjoying a post-sauna sausage while cooling off on a beautiful summer evening. Most importantly, happiness hacks are skills that anyone can learn to boost their well-being,” comments Heli Jimenez, Senior Director, International Marketing at Business Finland.
*Global Destination Sustainability Index 2023
** In February 2024, Taloustutkimus conducted a study on the thoughts of Helsinki residents about happiness. The survey was responded to by 1,044 Helsinki residents over the age of 15.